The involvement of child soldiers in war has attracted global outrage through social awareness campaigns in the new century. This essay wants to collect and analyze this "in-famous moments" of the brand in the States and in Europe, showing how the prejudice towards the "japaneseness" never disappeared the same japaneseness that takes roots – and has modified the western aesthetic paradigms since the late 70s – in our western way of thinking, in the modern video-games environment, in our social common sense. Between the other guilty forms of this transmedial or polymedial phenomenon, the most interesting one is the cartoon transposition, which was hardly de-bated among international press in the early oughts. Since its very first appearance in West, the Pokémon popularity, and the journalistic critic, comes from the sociocultural prejudices towards an exotic country as Japan is perceived still today, two years after the Pokémon GO mobile app launch, and after twenty years of healthy brand life, several critics appears and disappears.
Pokémon integrates, as a commercial brand, numerous ways to communicate, and it is a fine enter-tainment for billions of people every day, in every corner of the planet, through all kind of modern media channels.
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